Maximizing the Potential of Your Zoho CRM: A Guide to Making the Most of Your Investment Zoho CRM is a powerful tool for managing customer relationships, but are you using it to its full potential? Here are a few questions to help you evaluate your implementation and make sure you’re getting the most out of … Read more
AI-powered Zoho CRM is gaining importance from Zoho. Although AI has been applied across the CRM industry and Zoho CRM in particular, we are at the beginning of the journey. As we progress, over time, ZIA Zoho CRM AI will become more sophisticated and provide huge benefits to Zoho CRM users. In my opinion, it … Read more
How to use Zoho CRM with media companies providing Digital Advertising Boards – billboard The challenge: One of the challenges for any media company is having a large number of digital advertising boards. When planning or building a campaign you need to know what boards are available and when. This applies for digital or any … Read more
How to set up Zoho CRM Deals If there is one module in Zoho CRM that is critical for every B2B business, it is the Deal module.Why is this module key for any good CRM? After years of working with so many businesses, we have found the following questions are essential for an effective B2B … Read more
Foster business innovation underpins many business successes. One of the key questions to ask yourself before deploying Zoho CRM is whether the focus of your CRM is on efficiency or effectiveness and business innovation. What is the difference between a Zoho CRM that is configured for efficiency, versus a Zoho CRM that is configured for … Read more
One of the challenges facing religious people in businesses today is how to conduct their business and stay true to their faith. In Lumen, we teach Value Sales for our B2B customers. In the past few years, we’ve taught four businesses where people were religious and to our surprise, after we got to know each … Read more
There are 3 main CRM modules you will use in your dealership Email marketing, Leads management Onboarding cars management What is the difference between Zoho CRM for Car Dealerships and other purpose built Car Dealership CRMs? Zoho is a powerful all-purpose CRM which can be used by almost any industry in New Zealand. It is … Read more
In New Zealand, we have a bit of an anomaly: an unusually high number of Amazon Connect, Zoho SalesIQ (chat bot) and Zoho CRM have been installed. What is so significant about that combination of Amazon Connect, Zoho SalesIQ and Zoho CRM? In the beginning of 2020, we noticed some of our customers were paying … Read more
Over the years we have seen that, when companies launch new products, some of those products end up unsuccessful. The question becomes: “What makes a successful product or an unsuccessful product?”. We start by defining what is a successful new product. Most companies go with a objective definition of ROI by measuring sales volume, margin, … Read more
Unlike any other software implementation, a CRM implementation can fail structurally if not done correctly. It can also fail to live up to expectations if not utilised properly. At Lumen, we spend countless hours thinking about how to rectify these failures for our customers. One of the biggest questions we think people need to ask … Read more
