Revolutionise Your B2B Content Marketing Strategy with Lumen’s CRM Strategy

B2B Content Marketing Strategies with CRM strategy 1

Generate Unmatched B2B Content Ideas Discover how Lumen’s CRM strategy powers a continuous flow of fresh, relevant content ideas. Our innovative approach ensures you never run out of compelling material for your audience. Personalise Content with Data-Driven Insights Learn how Lumen leverages CRM data to create personalised content that resonates deeply with your target market. … Read more

Accelerate Revenue and Engagement with Lumen Business’s CRM Strategy for Account Management

Mastering CRM Strategy for Superior Account Management

https://www.youtube.com/watch?v=Ec7tEIZ7w8U Empowering Account Management for Revenue Growth with Lumen Business Transform your account management into a dynamic growth engine with Lumen Business’s CRM strategy and sales training. Celebrating 25 years of innovation, we deliver a unique approach that transcends traditional practices, catering to both enterprises and SMEs. Mastering CRM Strategy for Superior Account Management Lumen’s Unique Approach … Read more

Commentary on ‘Elon Musk’s Common Sense Rule to Make You More Productive Might Actually Be a Stroke of Genius’ – Inc. Australia’s Insightful Analysis | Business Forecast | Business Strategy | Business Culture | CRM strategy

Elon Musk - lumen"s crm strategy

Transforming Business Strategy and Culture through Streamlined Communication: A Commentary In the ever-evolving discourse on organisational efficiency and innovation, Marcel Schwantes’ recent article in Inc. Australia, titled “Elon Musk’s Common Sense Rule to Make You More Productive Might Actually Be a Stroke of Genius,” offers profound insights into Elon Musk’s productivity and communication strategies. This … Read more

Is charisma a requirement for leadership? Insights for Sales Managers and CEOs | CRM Strategy and Consulting

Charisma a Requirement for Leadership

Leadership Beyond Charisma: Lumen Business’s Formula for High-Performance Teams Redefining Effective Leadership In the quest for exceptional leadership, especially within sales and executive roles, the emphasis often falls on charisma. However, Lumen Business, a pioneer in CRM Consulting and Sales Training for over 25 years, proposes a more holistic and inclusive approach. Leadership, according to … Read more

Nurturing Loyalty: Recognising and Addressing Signals of Disloyal Employee

Identifying Signals of Potential Disloyal Employee

In the quest for excellence within B2B sectors, the composition of a sales team is critical. Skill and loyalty are the twin pillars and the foundation for success. Through advanced CRM strategies and AI-driven insights, we’ve identified not just the hallmarks of high performance but also the red flags of disloyalty. Early detection and strategic … Read more

Mastering the Strategic Decision to Walk Away from a Deal | CRM Strategy

Walk Away from a Deal CRM Strategy

Understanding the Art of Walking Away Walking away from a deal is a strategic decision. It’s not about giving up; it’s about making smart choices. This blog post aims to ensure that when you face this decision, it’s data-driven, backed by a solid business process, and clear to your sales team. We’ll cover why it’s … Read more

Lumen’s CRM Trends Analysis for 2024 and 2025: Leading with Innovation

CRM Trends Analysis for 2024

How AI Is Transforming CRM in 2024 and Beyond 2023 marked a pivotal year for AI technology, with the emergence of ChatGPT by OpenAI and advancements in semantic AI engines. These innovations have redefined customer relationship management (CRM) tools, propelling forward-thinking companies like Lumen into the spotlight. While OpenAI has captured the lion’s share of … Read more