Launching a successful product with Zoho One and Zoho CRM

Over the years we have seen that, when companies launch new products, some of those products end up unsuccessful. The question becomes: “What makes a successful product or an unsuccessful product?”. We start by defining what is a successful new product. Most companies go with a objective definition of ROI by measuring sales volume, margin, … Read more

Cultivating initiative with high performance sales teams and utilising Zoho CRM

Unlike any other software implementation, a CRM implementation can fail structurally if not done correctly. It can also fail to live up to expectations if not utilised properly. At Lumen, we spend countless hours thinking about how to rectify these failures for our customers. One of the biggest questions we think people need to ask … Read more

Listening and Leadership with Zoho CRM

Unlike what many people believe, listening is a skill, and like all skills it requires dedication and discipline to get good at it. However, because itā€™s not a tangible skill that can be objectively measured, mastery of it becomes much more challenging. Also, the difference between the skilled and unskilled is much wider because of … Read more

The dark side to implementing a CRM

I mostly I write about the benefit of implementing Zoho CRM to business. In this article we will talk about the potential downsides from digitising your business. Everything comes with trade-offā€™s.  When it comes to technologies like Zoho, CRM is no different. The invention of watches and clocks gave us the benefits of much better planning … Read more

Business strategies, business plans and Zoho CRM

One of the more interesting contributors to business failure is inability to intellectualise business reality and market conditions. Intellectualisation of business reality is one of the key factors of a successful CEO without which, change will not made based on facts and reality. And that is a sure way to make mistakes and miss revenue. And the … Read more

Business Process vs Business Culture

Lumen CRM coaching

This blog explores the vital link between business processes and culture, drawing on our extensive experience with numerous CRM implementations. We examine how management strategies and cultural values deeply influence every part of a business, from sales strategies to customer relationships. Join us as we reveal the intricate connection between structured operations and the cultural … Read more

Two key benefits of Zoho CRM and SalesIQ to be aware of

One of the key pillars in Zoho CRM is knowing when your customers visit your website Zoho CRM offers remarkable feedback for you, so you know when your customer is visiting your website. One of the great benefits of that is you can easily identify what products they are interested in and you can see … Read more

Zoho CRM Coaching

Lumen CRM Coaching and Training

Lumen CRM Coaching Providing a guiding hand to your organisation with your CRM Lumen CRM coaching is very different from any other Zoho CRM training. It is 6 times more effective than standard training as it focuses on ensuring Return on Investment (“ROI “) from your CRM investment. The key to our success rateĀ is that … Read more

Two key reasons why companies fail to utilize their CRM

Lumen CRM coaching

There are two key reason why companies fail to successfully utilise their CRM: Management does not utilise the CRM consistently Staff have an inherent personality disposition that is not suited for CRM usage There is nothing more exciting than to see a business use CRM successfully. Over the years we have seen many successes and … Read more